Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute. Matt also shares the results of some of the …
Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of …
We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this wee...
The traditional view of technology roles is that they are only appealing to and filled by men, but this week's guest is shining a spotlight on the women making waves in technology. Nadia Edwards-Dashti is the Chief Customer O...
This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Se...
Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder. This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment M...
Can you trust an automated process to screen candidates or is it always better to have a recruiter in the process? This week I'm my guest is Darrian Mikell, founder at Qualifi Darrian talks to me about the innovations in …
It's that time of the year again for a fireside chat with friend of the show Liz Lembke. As this is Liz's 3rd time on the podcast we let her pick the topic. Liz, chose; What in HR and recruitment …
The term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it? To discuss this …
We know the value of great content, but how can you leverage this content on a customers journey? Joining James this week is Jeff Coyle from MarketMuse. Jeff talks us through how to target content and your audiences and creat...
One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we …
We now have the ability to gather vast amounts of data on potential customers, but how do we use this data strategically to make more sales? Joining me this week is Jeroen Corthout, founder of SalesFlare. Jeroen explains how ...
Recruitment websites have been through so many changes over the past 10 years, from a simple job board to a fully connected front window to your business. But it's still possible to get it wrong, so talking James through the …
As the future looks likely that more and more of us will work remotely, how could this affect events and conferences? Will they continue to stay online or a mixture of in person and virtual? To discuss this is Louise …
How often have you been told that you need all your systems, tools, apps and software to be connected, but why is this so important? Talking to me this week is Chris Gherardini from Turnkey Technologies. Turnkey specialises i...