The Marketing Rules Podcast

Employer branding has become an industry of polished campaigns, expensive EVP exercises and carefully crafted promises. But how much of it reflects the reality of working for an organisation? In this episode of The Marketing Rules, James Whitelock is joined by Amit Parmar, CEO of Cliquify, to challenge the traditional approach to employer branding and explore whether the industry has lost sight of what really matters. In this episode, they discuss: Why employer branding has become too focused

Everyone tells recruiters to work harder, move faster and do more. But what if the real solution isn't putting in more hours, but protecting your time better? In this episode, Tayla Veenstra speaks to Sarah Higgs, Founder of Recruitment Angel, about why time has become one of the recruitment industry's most valuable assets. They discuss burnout, how virtual assistants are changing the way recruiters work, relationship-led business development, and why creating a more sustainable way of working

Recruitment technology is moving fast, but that does not necessarily mean recruiters need more tools. In this episode of The Marketing Rules Podcast, Moh Mehrabani, co-founder of Tavi, joins the conversation to explore how AI agents could change the way recruiters work, why search and sourcing are far from commoditised, and what happens when technology starts working alongside recruiters rather than simply giving them another platform to manage. Moh brings an interesting perspective to recruit

Most recruitment founders say they want to sell their agency one day. But the reality is very different. In this episode of The Marketing Rules Podcast, James Whitelock sits down with Matt Fox, founder of Exodus Advisory, to talk about what actually happens when recruitment businesses try to exit and why so few ever make it to a successful sale. After more than 25 years in recruitment, building and eventually exiting his own agency, Matt now works with recruitment founders to grow, optimise a

This episode flips one of the biggest assumptions in recruitment on its head. We spend so much time defining people by job titles, CVs and neat career paths. But what if that is exactly what is limiting performance, creativity and growth? In this conversation, I sit down with Daen Fox to unpack why labels in recruitment are becoming less relevant, and what actually drives high performance in today’s market. We get into the reality of modern recruitment. Why generic processes are creatin

Most people in recruitment think burnout is just part of the job. Long hours. Constant pressure. Always “on”. But what if the real problem isn’t workload… it’s how we’re operating? In this episode of the Marketing Rules Podcast, I’m joined by recruitment leader turned performance coach Michelle Flynn to talk about sleep, stress, burnout, breathwork and why so many recruiters are running at 100mph with no recovery. This is one of those episodes that will probably make you stop and ret

This week on The Marketing Rules Podcast James is joined by Andy Dunn, Managing Director of TEAM, the UK’s largest network of independently owned recruitment businesses. They dive into something that almost everybody talks about, but very few people genuinely understand: networking and community building. They discuss what separates networks that create real opportunities from those that simply look good on paper, why giving value first matters, and how to stay visible without becoming just a