Technology Episodes

Feb. 17, 2025

Recruiters get marketing confused with fluff with Alexandra Chirica

Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity. Joining me this week is Alexandra Chirica, founder of Recfindr. ...

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Jan. 8, 2025

Recruitment marketing versus employer branding with Sam Berthoud

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? ...

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Nov. 11, 2024

How recruiter enablement and recruitment marketing can work together …

Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process? Talking...

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Oct. 17, 2024

Live from Job Boards Connect London 2024

In this special episode, James speaks with presenters and attendees from this year's Job Boards Connect London. The Marketing Rules Podcast is sponsored by RChill ⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠ #MarketingRules #TheVoiceOf...

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Oct. 7, 2024

What does an Ops Director do with Si Bor

As marketers in an SME or larger business, we will probably have dealings with the head of operations, but what exactly do they do? Joining me this week is Si Bor, Founder at Embedded Ops.Si talks me through his years …

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Sept. 9, 2024

AI and the Future of WordPress with Peter Guirguis

AI has touch points with lots of our marketing activity but how could it support the way we build, design and interact with websites? Talking to me this week is Peter Guirguis, CEO at SwiftPress Support. Peter discusses how h...

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Aug. 19, 2024

Talent Acquisition and AI with Bill Boorman

What will the effect of AI be on talent acquisition and talent acquisition teams and is it the next shift in recruitment? Joining me this week is the ubiquitous Bill Boorman, founder of the Tru conferences and advisor to many...

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Aug. 12, 2024

Live from RecFest UK 2024 - Part 2

This is Part 2 of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again The Marketing Rules Podcast …

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Aug. 5, 2024

Live from RecFest UK 2024 - Part 1

This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy. The Marketing Rules Podcast …

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June 10, 2024

Skills based assessments with Stephane Rivard

Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other? Discussing this with me is Stephane Rivard, CEO at HiringBranch Stephane takes me through the differences betw...

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May 13, 2024

Using AI responsibly with Bob Pulver

We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly? Joining …

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April 22, 2024

How to make your workforce more diverse with Dan Cohen

The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data? Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his back...

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March 18, 2024

Early careers jobseekers and the relationship to jobboards with Steve…

Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules? Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven dis...

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Feb. 5, 2024

The Marketing Rules Pubcast

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the …

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Jan. 29, 2024

The power of AI in Recruitment Marketing with Matt Comber

We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks …

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