Marketing Episodes

Aug. 17, 2020

Matt Sigelman

Data is now the cornerstone of recruitment and interrupting this data could define the future of the labour market. Joining James this week is Matt Sigelman CEO of Burning Glass Technologies. Burning Glass crunch through mill...

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Aug. 5, 2020

Working Lunch takeover with Andrew Wyschna

James takes over hosting duties for #WorkingLunch and has a lively discussion with Andrew Wyschna from JXT about how to manage the change to a client led market. #WorkingLunch #MarketingRules Support for this podcast comes fr...

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Aug. 3, 2020

Elizabeth Lembke

Another slightly different episode! Travel back with James to 80s and let's find out what recruitment can learn from 80s movies. Joining James in the Delorean is Liz Lembke, so get ready for lots of Michael J Fox, John Cusac...

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July 30, 2020

Round up July 2020 with Shafiq Mumani

Round up of this month's episodes on The Marketing Rules Podcast Guest co-host this month is Shafiq Mumani #MarketingRules Support for this podcast comes from Staffing Future For free review of your current website visit www....

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July 27, 2020

Extra Ursula Williams

We are trying something new. The Marketing Rules Podcast Extra is a bit size podcast with one simple rule for the guest. What are you top 3 marketing tips? In this episode Ursula Williams COO at Staffing Industry Analysts #Ma...

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July 23, 2020

Emma Parkins

Over the past few months lots of great marketers have been furloughed or made redundant and now with even fewer marketing roles available, how do you become the signal in the noise? In this episode James talks to Emma Parkins...

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July 22, 2020

Working Lunch takeover with John JB Russell

James takes over hosting duties for #WorkingLunch and has a lively discussion with John JB Russell from Staffing Future about harnessing technology in the recruitment process. #MarketingRules Support for this podcast comes fr...

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July 20, 2020

Adam Gordon

The idea of 'Talent Pipelines" have been used in recruitment for many years, but the technology to pipeline and nurture candidates has come a long way. So what is the future of talent acquisition? This week James chats to Ad...

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July 13, 2020

Paul Rawson

Account based marketing or ABM is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit. This week James talks to Pau...

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July 7, 2020

Ursula Williams

How does a large global publisher and events organiser continue to connect, engage and inform its audience during COVID19? James talks to Ursula Williams, Chief Operating Officer at Staffing Industry Analysts (SIA). Global ev...

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June 29, 2020

John JB Russell

When it comes to recruitment technologies, websites can sometimes be an afterthought, playing catch up to social media and other sales tools. So are recruitment websites a waste of time or an undervalued resource? James talks...

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June 25, 2020

Working Lunch takeover with Una McGuinness

James takes over hosting duties for #WorkingLunch and has a lively discussion with Una McGuinness. They discuss what to consider before changing your business model. Learn more about Una: https://www.linkedin.com/in/unamcguin...

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June 16, 2020

Derek Redmond

In this week's episode James talks to Derek Redmond. Derek is an Olympian, Award Winning Inspirational & Motivational Speaker, Business Performance Coach, Mentor & Best Selling Author. James and Derek discuss the mindset of a...

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June 10, 2020

Working Lunch takeover with Kristie Perrotte

James takes over hosting duties for #WorkingLunch and has a lively discussion with Kristie Perrotte. They discuss creating your value proposition, the wonders of marketing automation and Account Based Marketing (ABM). Learn m...

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June 8, 2020

Andrew Wyschna

This weeks guest is Andrew Wyschna, Regional Manager - Europe at JXT. Andy and James discuss the state of play, of Recruitment Websites in 2020 and what we should expect in the next 5 years. Learn more about andy at: …

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