Marketing Episodes
A return to Brand Sense with Martin Lindstrom
This weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years. We discuss the upcoming 20th anniversary of his book Brand Se...
How to reinvent your recruitment business with Marcus Davies Bateman
Growing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder. This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment M...
A festive fireside chat with Liz Lembke. What in HR and recruitment s…
It's that time of the year again for a fireside chat with friend of the show Liz Lembke. As this is Liz's 3rd time on the podcast we let her pick the topic. Liz, chose; What in HR and recruitment …
The myths of Diversity and Inclusion with Mik Scarlet
More and more businesses are understanding the benefits of a diverse and inclusive workforce, but is it just something large businesses can implement? Joining James this week is performer, broadcaster, campaigner and D&I expe...
Is there such a thing as the perfect piece of content with Jeff Coyle
We know the value of great content, but how can you leverage this content on a customers journey? Joining James this week is Jeff Coyle from MarketMuse. Jeff talks us through how to target content and your audiences and creat...
Generating quality leads from your online adverts with Mike Rhodes
One of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network. But getting this wrong can be costly and damage your brand. So what do we …
Making your business and marketing more inclusive with Andy Kraut
We all want our businesses to be as inclusive as possible and they share this with our audiences, but where do we start and how do we avoid silly mistakes that are likely to offend. Joining me this week is …
From racing cars to recruitment with Romilly Wakeling
Join James this week is Romilly Wakeling, Managing Director at Vision Teaching. Romilly talks us through her journey into recruitment via motor racing. How she became the MD at Vision Teaching, grow the business and what the...
Blending AI and human to human conversation with Mike Seidle
As AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process? Do job seekers prefer talki...
The Recruitment Marketing Congress with Christina Robinson (PODSWAP!)
This episode is a little different as I'm talking to Christina Robinson from Green Umbrella about the upcoming Recruitment Marketing Congress. Both Christina and I are talking at the Congress and this is a quick chat about th...
Extra Jon Brooks
More Jon Brooks! Jon gives us his top 3 tips for recruiters. #MarketingRules To connect with Jon: https://www.linkedin.com/in/jgbrooks/ The marketing Rules Extra is supported by The Scoop: https://www.thescoop.co.uk/ Learn mo...
An olympian in recruitment - Francesca Halsall
How does an olympian end up working in recruitment? This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall. Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and ho...
WTF is RevOps with The Sales Geeks
RevOPs is probably a term you've heard but not really sure what it means. So to give us the low down on the latest trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek. Richard and …
Should you shout about your fees with Jon Brooks
A sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic. Join James this week is Jon Brooks from The Value Advantage. Jon has …
Do marketers have a roll to play in diversity, inclusion and equality…
Winston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality. If they do, what is their role and how do you make your marketing more representative? #MarketingRules Support for t...