In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining James Whitelock this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data crunching marketing out put and takes us through what…
Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy. This week's guest is Kurt Ulihr, marketing consultant and business owner. Kurt talks James Whitelock through the 3 key points of his marketing strategy and the importance of personal…
The Marketing Rules Podcast Halloween Special with Elizabeth Lembke This episode is a little different as James Whitelock welcomes back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, as we fast…
The term rebranding can mean different things to different people but a sense of excitement and dread usually accompanies it. The excitement we marketers get when finally able to refocus the position of a company at the right audience and the dread of what happenings if it all goes wrong.…
One of the biggest projects a recruitment agency can take on is changing database providers, bringing with it the possibility of downtime, delivery issues and training. Joining James Whitelock this week is Rob Green, Founder & Director at Rectec, the CRM, ATS and database comparison site. Rob discusses the good,…
Being a customer-centric business and improving the customer experience is now more important than ever. So, does this mean your Marketing strategy constantly needs to change to keep pace? And if so, how does your business adapt? Discussing this with James Whitelock is Darshan Mehta, founder of iResearch.com. Darshan talks…
Recruitment Process Outsourcing or RPO has been a staffing model for many years now, but the definition has been used to describe many recruitment tactics. So what does RPO mean in 2022? Joining James Whitelock this week is Shannon Russo founder at Kinetix. Shannon draws on her years of experience…
Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal. Joining James Whitelock this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at the top of the funnel to make strategic decisions and create an engaging…
Say hello to summer! It’s that time of year again when everybody is out and about, finally going to the beach or pool to escape the heat. This is no time to be worrying about your recruitment marketing. Attract new candidates and clients while you are sipping cocktails with ThinkinCircles…
In marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline. Talking James Whitelock through everything we need to know about personal branding in Jason Frazell. Jason is a personal brand strategist…
We don't have a crystal ball to predict the future but we can make some educated guesses.The recruitment industry is no different and is a good barometer for global, regional and local economic trends. Joining James to discuss the future of the recruitment industry is William Tincup. William is president…
It seems everyone is struggling to find good talent right now. So, having a strong employer brand has never been more important when it comes to hiring and retaining staff. Kat Allenby has hosted this masterclass to look at how to go about building a great employer brand. She will…
Matt Alder and Mervyn Dinnon join James Whitelock on this week's podcast to discuss their writing process and the themes of their new book, 'Digital Talent'. "In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference…
Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute. Matt also shares the results of some of the institute's first research projects on, workplace mobility, global Talent shortages…
Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department. So are KPI's dead and should we…
James Whitelock and Kat Allenby are talking you through the key aspects of great recruitment marketing leadership, and how you can become a leader in order to grow your business more effectively. Click the link to find out more about how James and the ThinkinCircles team can help you: https://www.thinkincircles.com/recruitment-marketing-leadership/…
We all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success. Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert. Mark…
James Whitelock, MD of ThinkinCircles, is discussing how the way we connect and communicate with our clients, candidates and staff will need to adapt to the changing 'world of work'. He is also taking you through some of the recruitment marketing topics likely to be trending over the next few…
This week's episode is very special to James Whitelock as he has interviews Martin Lindstrom. James has followed Martin and read his books on marketing and branding for many years. James and Martin discuss the upcoming 20th anniversary of Martin's book 'Brand Sense', and what has changed in the branding…
Can you trust an automated process to screen candidates or is it always better to have a recruiter in the process? This week, James Whitelock's guest on The MarketingRules Podcast is Darrian Mikell, founder at Qualifi. Darrian talks to James about the innovations in screen technologies, the advantages of a…
The need to find and engage with the right talent at the right time for the right role is the forefront of most recruiters minds right now. Driven by a shortage of candidates and passive candidates only willing to change jobs in the right circumstances. One method to keep you…
Search Engine Optimisation Expertise At Your Fingertips Us marketers love our acronyms. ThinkinCircles recruitment marketing specialists will help you separate PPC from SMO, and decide how to best use SEO best practice to benefit your business. With 40,000 recruitment businesses in the UK it’s hard to stand out online but…
Empowering Clients To Create Their Own Marketing Strategy How do you make the most of your marketing budget? What systems should your company invest in? Where should you start with this year's marketing strategy? How do you set SMART marketing goals that will positively impact the bottom line of your…
Marketing Customer Relationship Management Implementation With ThinkinCircles ThinkinCircles practices what it preaches. We use our own marketing CRM to drive our inbound sales, and marketing campaigns and we think you should too. We think a well designed CRM is important to help your business grow. CRM is essential to every…