Marketing Episodes
Should you shout about your fees with Jon Brooks
A sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic. Join James this week is Jon Brooks from The Value Advantage. Jon has carved out a nic...
Do marketers have a roll to play in diversity, inclusion and equality…
Winston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality. If they do, what is their role and how do you make your marketing more representative? #MarketingRules Support for t...
Inbound marketing with Dan Tyre from HubSpot
If you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach. Joining James thi...
How to grow a recruitment business using technology with Gavin Megnau…
Gavin is the Director of Digital Transformation at GQR/Wynden Stark and he talks to James about how GQR has used technology to grow every part of their business and how he sees the future of recruitment technology. #Marketin...
Does marketing move in waves with Dan Sodergren
Does marketing trends move in waves, similar to what we see in music and fashion? If it does, then how does your business keep up? James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 years experie...
What recruiters can learn from Christmas movies with Liz Lembke
Liz Lembke returns for some festive fun! Following on from their podcast on ' What Recruiters can learn from 80's movies ', Liz and James chat about 'What recruiters can learn from Christmas movies'. So sit back, grabs some E...
Employer branding with Nate Guggia
With a distributed workforce how has this affected employer branding? Is employer branding even that important compared to team branding? Nate Guggia, employer branding expert joins James to discuss the future of employer bra...
Extra Matt Alder
More Matt Alder! Matt gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Matt: https://www.linkedin.com/in/mattalder/ Learn more about James and Thi...
NORA 20th Anniversary with Stephen O'Donnell
2020 will be remembered for many things...A Pandemic, the US election and now the 20th anniversary of The National Online Recruitment Awards or NORAs. The NORAs have celebrated the best in online recruitment for 2 decades and...
Matt Alder Returns to discuss Marketing Automation
Recruitments number one podcaster returns (in our opinion)! Matt Alder joins James to celebrate the first year of The Marketing Rules Podcast and discuss the future of Recruitment tech and the importance of automation in recr...
Chip Klose
This is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast. In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James ...
Extra Iker Jusue
More Iker Jusue! Iker gives us his top 3 tips for recruiters. #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Iker: https://www.linkedin.com/in/ikerjusue/ Learn more about James and Thi...
Extra Chris Simsek
More Chris Simsek! Chris gives us his top 3 marketing tips for recruiters. #MarketingRules Support for this podcast comes from The Contract Doctor To connect with Chris: https://www.linkedin.com/in/chris-simsek-19784158/ Lear...
Chris Simsek
It's been a difficult time for recruitment marketers, with many being furloughed then redundant. This episodes guest has proven that being niche means always being needed. Chris Simsek, a recruitment marketing specialist in t...
Iker Jusue
For many recruiters sourcing is just a part of what they do. The ability to hunt down the perfect candidate can be laborious and time consuming...unless you're a grandmaster sourcer! Joining me this week is Iker Jusue. We tal...