Why, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department.
So are KPI's dead and should we bother measuring anything at all?
Join me this week to discuss this is Glenn Southam. Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group.
#MarketingRules
Support for this podcast comes from Staffing Future, for a free review of your current website visit: www.staffingfuture.com/Rules
And, Liquid Palladium: https://liquidpalladium.com/
To connect with Glenn: https://www.linkedin.com/in/emmathornton0429/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
