Recruitment marketing versus employer branding with Sam Berthoud
For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices.
So which is more effective for talent attraction, recruitment marketing or employer branding?
Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob.
Sam discusses the importance of recruitment marketing in modern-day talent acquisition, the influences of consumer marketing strategies and the need for recruiters to understand marketing better.
The Marketing Rules Podcast is sponsored by RChill
https://www.rchilli.com/
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Sam:
https://www.linkedin.com/in/samberthoud/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Sam Berthoud
VP of Talent Solutions
Sam has spent almost his entire professional career speaking to TA/Resourcing/People leaders, hosting 100's of events and thousands of roundtables, plus practical examples of working with global enterprise organisations using talent strategies to support business objectives.
He has an incredible passion for the industry and aims to provoke interesting discussions, on podcasts, on stage, in person or online.
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