July 13, 2020
Paul Rawson
Account based marketing or ABM is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit.
This week James talks to Paul Rawson, an advocate for ABM in recruitment.
#MarketingRules
Support for this podcast comes from Staffing Future
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To connect with Paul:
https://www.linkedin.com/in/paulrawsonmarketingdirector/
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