How to Build a Community to Grow Your Business with Lloyed Lobo
Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like?
Joining me this week is Lloyed Lobo, author and cofounder at Boast.
Lloyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the community and kept them engaged.
#MarketingRules
#TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Lloyed:
https://www.linkedin.com/in/lloyedlobo/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
Lloyed Lobo
Cofounder - Boast.AI & Traction, Author - From Grassroots to Greatness
speaker profile with my background, headshot, potential topics, and sample questions in case it might be helpful: https://bit.ly/3Pc3Sgb
Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.
Lloyed is also the author of ‘From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth’ (foreword by Jason Lemkin), which covers tactical advice from community-led businesses both big and small, such as Apple, Harley Davidson, Nike, Crossfit, HubSpot, and many more to help readers attract passionate and devoted fans of their own. The book topped Amazon’s new release charts in various categories, including Startups and Business Technology, within mere hours of its pre-sale launch.
Lloyed has been covered in Fox Business, Techcrunch, SF Business Journals, Forbes, and several other publications. He has also been a speaker at more than 100 conferences and podcasts including SaaStr, Entrepreneurs on Fire, Marketing School, Mixergy, and more.
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