Peter Shafer

Vice President of Sales and Marketing at Everest Communications.

Peter is the Vice President of Sales and Marketing at Everest Communications. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve digital marketing campaigns. Context is one of the keys to success in today's highly competitive digital environment and anyone looking to use data to better understand their context before creating content can benefit greatly from his valuable insights - high-level executives, marketing experts, researchers, and business owners