The Marketing Rules Podcast

The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing".

James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.

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Recent Episodes

March 24, 2025

The real reason you need a referral program with Sam Davies

Employee Referral programs don't work, so why should we bother them? Joining me this week to discuss this is Sam Davies, CEO at Realinks Sam talks to James about setting up Realinks as a non-techie, why technology can overcom...

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March 4, 2025

How to foster innovation with Chantal-Lawren Welch

Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present. Joining me this week is Chanta...

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Feb. 17, 2025

Recruiters get marketing confused with fluff with Alexandra Chirica

Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity. Joining me this week is Alexandra Chirica, founder of Recfindr. ...

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Jan. 20, 2025

How to unbias the interview process with Michael Blakley

Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer. Talking to...

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Jan. 8, 2025

Recruitment marketing versus employer branding with Sam Berthoud

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? ...

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Dec. 16, 2024

A storytelling mindset with Neil Mullarkey

The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coach Neil discusses...

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About the Host

James Whitelock Profile Photo

James Whitelock

Managing Director

By day James runs ThinkinCircles, a digital marketing agency for the recruitment sector but by night he is the host of The Marketing Rules Podcast.

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Reviews

Great podcast!

"Very informative and interesting podcast! Highly recommend checking it out!"

Emma Benner | Sept. 1, 2020

Informative podcast for marketing and recruitment

"Insightful and informative podcast relating to marketing and recruitment with a little humour relayed within a casual friendly atmosphere. Highly informative for listeners within the industry and for…"

Angry in the twin cities | Sept. 8, 2020

Insightful and Informative

"James brings insight and humor to each episode. Interviews often evolve into conversations so the listener feels like they’re a fly on the wall. Though the focus is on marketing and recruitment, the …"

Chip -- K | Sept. 19, 2020