The Marketing Rules Podcast

The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing".

James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.

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Recent Episodes

Dec. 9, 2025

This is The Marketing Rules Podcast

The Marketing Rules Podcast cuts through the noise to bring you real conversations with the people shaping recruitment, talent, and RecTech. Each episode gives you practical strategies, sharper thinking, and the stories behin...

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Dec. 8, 2025

The Developer Revolution Is Here. Are You Ready? With Rudi Bauer

In this episode, James sits down with Rudi Bauer, someone we’ve wanted on the show for a long time. They explore his journey from software developer to leading Europe’s largest developer community and dig into what developers...

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Nov. 18, 2025

Why Everyone’s Talking About South African Talent With Ross Thompson

In this episode, James is joined on the couch, in person, by Ross Thompson, founder of Infinity Staff Global, to unpack how he has successfully expanded from Australia into the UK recruitment market. They get into why he chos...

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Nov. 4, 2025

Why True Innovation Starts with People, Not Products With Benn Klewpa…

Every now and then, you meet someone who doesn’t just imagine the future — they build it. In this episode, James talks to Benn Klewpatinond. A designer, engineer, and inventor whose creations blur the line between technology ...

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Oct. 20, 2025

Why Most RecTech Startups Fail to Scale with Howard Flint

In this episode, James is joined by Howard Flint, a strategist with over 25 years of experience helping HR and recruitment technology businesses scale and realise their full potential. They explore what it really means to gro...

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Oct. 5, 2025

Why Candidate Interviews Are Unfair With Steve Lewis

Joining James this week Steve Lewis, Managing Director at HireGuide. Steve has spent his career at the heart of recruitment technology, from being one of the first employees at TotalJobs, to leading search staffing and RPO at...

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About the Host

James Whitelock Profile Photo
James Whitelock

Managing Director

By day James runs ThinkinCircles, a digital marketing agency for the recruitment sector but by night he is the host of The Marketing Rules Podcast.

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Reviews

Great podcast!

"Very informative and interesting podcast! Highly recommend checking it out!"

Emma Benner | Sept. 1, 2020

Informative podcast for marketing and recruitment

"Insightful and informative podcast relating to marketing and recruitment with a little humour relayed within a casual friendly atmosphere. Highly informative for listeners within the industry and for…"

Angry in the twin cities | Sept. 8, 2020

Insightful and Informative

"James brings insight and humor to each episode. Interviews often evolve into conversations so the listener feels like they’re a fly on the wall. Though the focus is on marketing and recruitment, the …"

Chip -- K | Sept. 19, 2020