The Marketing Rules Podcast

The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing".

James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.

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Recent Episodes

Feb. 17, 2025

Recruiters get marketing confused with fluff with Alexandra Chirica

Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity. Joining me this week is Alexandra Chirica, founder of Recfindr. ...

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Jan. 20, 2025

How to unbias the interview process with Michael Blakley

Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer. Talking to...

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Jan. 8, 2025

Recruitment marketing versus employer branding with Sam Berthoud

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? ...

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Dec. 16, 2024

A storytelling mindset with Neil Mullarkey

The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coach Neil discusses...

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Dec. 2, 2024

Building a Talent Acquisition Community and Movember with Edan Haddock

We talked many times on the podcast about how communities have become more and more important for brand building, but what if that's not the aim and it is simply to create a community of like-minded professionals? Joining me ...

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Nov. 11, 2024

How recruiter enablement and recruitment marketing can work together …

Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process? Talking...

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About the Host

James Whitelock Profile Photo

James Whitelock

Managing Director

By day James runs ThinkinCircles, a digital marketing agency for the recruitment sector but by night he is the host of The Marketing Rules Podcast.